The Brief This project was a live brief set by the University in collaboration with TMR bike grips, a unique product that needed a brand identity and cost effective packaging solution. TMR bike grips create a new experience for cyclists by allowing them to custom mould their handle bars to fit their hand exactly. The packaging needed to be light weight yet still encompass all the materials within the pack and have clear instructions on how to create the grips, all while being cost effective and eye-catching on the shelf next to competitors.